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12 Feb 2013
Traditionally, PR would include things like press announcements along with perhaps advertising campaigns which would assist to promote an organisation and then try to establish the organisation as a respected or possibly revolutionary brand. The press releases would be targeted at specialized magazines and newspapers as a way to send out a message to a certain target audience. However, with the rise of the internet, PR companies had to vary their tactics in order to include online marketing alongside their more conventional approaches.

PR and SEO go hand in hand. Both are basically hoping to increase knowledge of a certain business by establishing a reputable brand which new and existing customers will wish to purchase services and products from time and time again. Whereas standard PR techniques are still effective to a particular level, these days a lot more people are utilizing the net to find out information on goods and services.

PR SEO involves submitting SEO press releases to various online press release distribution syndicates. These will create backlinks to the company’s internet site using high authority sites, news wires and niche blogs. This positive step of using PR SEO as part of a marketing and advertising strategy should help to drive targeted traffic to a certain website which long term should help to increase sales and revenue.

The most significant part of having PR and SEO is to maximize ROI, so it is really essential to get a fully optimised internet site which is appealing and simple to use for the website visitor, whilst also pleasing the search engines robots that will in turn decide where the website will appear on the search engine results pages. Most individuals who are looking for a particular product or services will only look on the first page of the search engine results pages, which is one more reason why effective SEO is so important.

Social media marketing is also increasingly becoming important in terms of marketing an organization and building brand awareness, so it is important to include social media marketing in with any PR or SEO campaign.


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