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31 Jan 2013
The working environment is a vital thing to get right as an employer. It depends on you to produce the effective, harmonious and enjoyable workplace that will not only motivate employees to work hard but additionally to enjoy coming to work each day. Because of this you should provide suitable facilities and make sure the décor of the building is conveying the appropriate message and evoking a good mood both in staff and visitors.

Many organizations will decide to hire office interior designers to assist them to design workplace interiors that inspire performance and tranquility but also cater to and promote their corporate identity. A young energetic company, maybe in marketing or media, that must generate a lot of energy and new ideas will most likely opt for brighter colours plus much more striking accessories to help emphasise this dynamism to both employees and potential customers. Whereas a professional organisation such as a solicitors might want to select more calming colours and soft lines to help reassure clients and make them feel comfortable.

Corporate identity is understood to be the colour schemes, themes and styles that companies use to produce a visual statement about their organisation. This statement shows exactly what the organisation thinks about itself as well as how it wants to be observed by others. Businesses can express their corporate identity via a number of vehicles including their website, company clothing and interior decorating. Their selection of colours, styles and furniture will have to reflect their corporate identity and it is also essential that this identity is coherent throughout all marketing channels.

By working closely together with the client, office interior designers can reflect the corporate identity of the company within their interior planning. By getting an insight in to the nature of the people who work within the organisation and what message they are attempting to convey, the office design team can plan the layout, colour scheme and finishing touches that can help the organization to boost its corporate message.

To learn more about how you can create a working environment that reflects your company’s corporate identity why not give your office design team a phone call and discuss your preferences in more detail.


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